Two Reasons Apartment Investing Should Not Be Feared

by Brad Costanzo

With so much attention on how the economy has suffered recently, you might believe that it is a bad time to invest in real estate. You’ve probably heard something like “the housing bubble has burst” or something else negative and pretty much discounted the notion of real estate investment. “Where would I even get the money?” you might think. While it might not be the best time to get into single family housing, have you ever thought about apartment investing? Multifamily is one of the most overlooked areas in real estate. However, it’s not as crazy of an idea as you might think.

Apartment investing may intimidate many people and they feel as though it’s out of their reach. Just because apartment buildings cost more money than single family homes does not mean that they are harder to raise money for. In fact, it’s often true that the larger the property is, the easier the funding becomes.

Multifamily real estate is a great area to get into because there’s really not that much competition for the properties. When you find a good deal on a single family house, there will probably be several other investors ready to make the deal as well. They think the same way you’re used to thinking. They believe that its a safer investment because you only need to borrow a little amount of money. It’s a figure that they can get their head around without stretching very much. It’s well within their comfort zone. However, apartment investing is a different type of transaction.

It is actually often easier to get the money for larger purchases. The fear that most people have to get over however is dealing with larger numbers up front. Many don’t feel comfortable borrowing hundreds of thousands or millions of dollars, even when the math makes sense to show them the investment can put them on the road to retirement.

The comfort zone is known for sucking people into mediocrity. It can be scary to take on larger projects, however, the knowledge you need to acquire is readily available. The leverage from apartments is also enormous. Having several apartments to cushion the blow if one tenant vacates is one area that actually lowers the risk of apartment investing.

Once you get past the fear of large numbers, apartment investing starts to make much more sense than traditional investing and you realize how easy it is to create massive amounts of wealth, while using other people’s money to fund your deals. Understanding this and taking action can set you and your family up for generations.

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